Nothing feels better than healthy skin, right? Achieving glowing, hydrated skin can seem daunting, given that we're already well-versed in information about different treatments and ingredients that can help you take the best care of your skin. The truth is, not every routine or product works for everyone; that's why today we're sharing this year's top skincare trends.

1. Firmer skin

A new wave of ingredients, products, and treatments has emerged that promise to deliver the firm, glowing skin your dreams are made of. From wanting firmer, more contoured skin to a brow lift, a toned appearance has never been more desirable.

The return of ingredients like retinol has given us the opportunity to achieve flawless skin, visibly smoothing wrinkles and eliminating breakouts, as well as improving skin texture. For the past few decades, this ingredient has been hiding in plain sight, but with some new developments, it's making a comeback thanks to brands like Indeed Labs and Retinol Reface , which helps achieve softer, smoother, and visibly younger-looking skin.

2. Prevent rather than cure

If we analyze skincare trends on TikTok, you'll realize that Millennials and Gen-Z aren't looking for a cure for aging simply because they haven't aged yet. What they crave is prevention and preservation; thus, they're delving into aesthetic treatments in their twenties and thirties, even if they've only found

very subtle signs of aging.
This preventative approach is all about finding the key ingredients to combat the underlying issues. Other trends like Skinimalism have made this possible, thanks to their promotion of using fewer products, as long as you have the necessary ingredients.

3. The middle ground between skincare and makeup

With the environmental crisis and the rise of a movement toward more minimalist skincare routines, the lines between skincare products and makeup have been blurred, not only to reduce the time it takes to get ready, but also to foster more responsible consumption.

Various brands have seen an increase in interest in multipurpose products that are equally powerful for healing and protecting the skin, such as tinted sunscreens, moisturizers to correct skin blemishes, or lip oil in lip gloss .

4. Protecting the skin barrier has never been more important

While there are hundreds of ways to treat our skin, we've learned that without skin barrier care, there would be no such thing as fresh, clean skin. A healthy barrier keeps skin hydrated, soft, and more elastic. It also helps our skin defend itself against external aggressors, such as pollution, and is less prone to irritation and sensitivity.

Brands like Summit Health have driven a growing movement to boost microbiota care, using formulas based on scientifically backed active ingredients that will greatly help those with sensitive, dehydrated skin, rosacea, or other conditions that may be affecting their skin health.

5. Body care

Paying attention to both your body and your face when it comes to skincare is something experts have been recommending for quite some time now. Optimal skin health cannot exist without a balanced lifestyle. Products that combine skin and body care are already on the rise, but the trend will continue to grow throughout the rest of the year.

These products we crave go far beyond simple skin health: they're also excellent for our overall well-being. Examples of this are brands like NAE Cosmetics and Pure & Green , which create products that not only help with facial care, but also with intimate and hair care.

6. Peptides are the new star ingredient

Beloved by celebrities like Hailey Bieber, peptides have become one of our favorite skincare ingredients thanks to their ability to strengthen and repair skin. Peptides are composed of chains of amino acids that signal the skin to perform functions like collagen formation and wound healing, helping to correct fine lines, dullness, redness, and discoloration.

Brands like Good Molecules with its Super Peptide Serum , or SNP Beauty with its Peptaronic line, have taken a step forward in creating products that can hydrate, brighten and soften your skin, achieving a healthy, youthful-looking glow.

7. Notox Treatments

For years, Botox has been the gold standard for youthful skin. However, we now have more options available for visibly firmer and more refined skin. For those who want to avoid needles and pain, Botox is a noninvasive treatment that can alter the structure of facial tissues, targeting areas of loose skin such as the cheeks and jowls.

This desire for firmer skin without the need for needles has led brands to create products ranging from plumping creams to under-eye puffiness treatments, such as Indeed Labs ' Snoxin II , a serum that minimizes muscle contractions to instantly smooth the appearance of lines and wrinkles.